Privacy policy

This Privacy Policy describes how Trenditz (the “Site” or “we”) collects, uses and discloses your Personal Information when you visit the Site or make a purchase through the Site.

Contact After reading this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@trenditz.com or by mail using the details provided below.

Collection of Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to all information about an identifiable individual (including the information listed below) as “Personal Information.” Please see the list below for more information about what Personal Information we collect and why.

We value your privacy and the information you share with us in relation to our SMS marketing service. We use this information to send you SMS notifications (for your order, including abandoned cart reminders), SMS marketing offers, and transactional SMS messages, including requests for reviews from us. Our website uses cookies to keep track of the items you place in your shopping cart, including when you have abandoned the checkout process. This information is used to determine when to send shopping cart reminders via SMS.

Device Information Purpose of collection: To load the Site correctly for you and to perform analytics about Site usage in order to optimize our Site. Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels. Business purpose disclosure: Shared with our processor Shopify. Personal Information collected: Web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information Purpose of collection: To provide you with products or services to fulfill our contract with you, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: Collected from you. Business purpose disclosure: Shared with our processor Shopify. Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers).

Customer Service Information Purpose of Collection: To provide customer service. Source of Collection: Collected from you. Disclosure for Business Purpose:

Minors We do not knowingly collect Personal Information from children. If you are the parent or guardian and believe that your child has provided us with Personal Information, please contact us at the above address to request deletion.

Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
• We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may opt-in to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/ .

Use of Personal Information We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services and offers.

Legal Basis Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information on the following legal basis:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention When you place an order through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information. For more information about your right to deletion, please see the “Your Rights” section below.

Automated decision-making If you are a resident of the EEA, you have the right to object to processing which is based solely on automated decision-making (including profiling) where that decision-making produces a legal effect concerning you or similarly significantly affects you.

We do not include fully automated decision-making that has a legal or otherwise significant effect using customer data in our processes.

Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeatedly failed transactions. This blacklist remains active for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist remains active for a small number of days.

GDPR If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or deleted. To exercise these rights, please contact us using the contact information above.

Your Personal Information is initially processed in the Netherlands and then transferred outside of Europe for storage and further processing. For more information about how data transfers comply with the GDPR.

Cookies A cookie is a small amount of information which is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by enabling the website to remember information about your actions and preferences (such as login and region selection). This means that you don’t have to keep re-entering this information whenever you come back to the site or browse from one page to another. Cookies also provide information about how people use the website, for example whether it is their first visit or whether they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to deliver our services.

Cookies necessary for the functioning of the store

Name Function _ab Used in connection with admin access. _secure_session_id Used in connection with storefront navigation. _cart Used in connection with shopping cart. cart_sig Used in connection with checkout. cart_ts Used in connection with checkout. checkout_token Used in connection with checkout. secret Used in connection with checkout. secure_customer_sig Used in connection with customer login. storefront_digest Used in connection with customer login.

Reporting and analytics

Name Function _tracking_consent Tracking preferences. _landing_page Tracks landing pages _orig_referrer Tracks landing pages/

The length of time a cookie will remain on your computer or mobile device depends on whether it is a 'persistent' or 'session' cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in several ways. Please note that deleting or blocking cookies may negatively impact your user experience and parts of our website may not be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings, often found in the 'Tools' or 'Preferences' menu of your browser. For more information about how to change your browser settings, or how to block, manage or filter cookies, you can visit the help files of your browser or sites such as www.allaboutcookies.org .

Additionally, please note that blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Targeting” section above.

Do Not Track Please note that there is no consistent industry understanding of how to respond to “Do Not Track” signals, and we do not alter our data collection and use practices when we detect such a signal from your browser.

Changes We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Complaints As stated above, if you wish to make a complaint, please contact us by email or by post using the contact details above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: [Contact information for a data protection authority]

Last updated: 15-08-2024

If you have any questions or would like more information, you can always contact us via our contact form.